Dossier: Social media, economics and businessISSUE 2 (NOV 2014)

Social Media Opportunities for SMEs

Montserrat Peñarroya i Farell

Counsellor of the Economics and Business Sciences Department (UOC), and Manager of Quadrant Alfa

Abstract

Nowadays, social media have become a major marketing tool for businesses. But, in addition to being an excellent tool for managing the relationship with customers, social media are also used by companies for many other purposes. This article analyses these other uses.

PYMES; e-learning; social media; social media; decent work and economic growth;

ODS

ODS ODS 8

About the author

Montserrat Peñarroya i Farell

Counsellor of the Economics and Business Sciences Department (UOC), and Manager of Quadrant Alfa

Director of the International Institute of Information and Knowledge Society Research and Manager of Quadrant Alfa, a company specialising in digital marketing training and research. Founding partner and General Manager of Comercio Digital, S. A., a company of the Intercom Group owning, among others, SoloStocks.com, Spain’s largest B2B online market, and founding partner of ALT64, a company devoted to marketing tools aimed at enabling digital marketing and usability. CEO of Noticias Online digital publishing house, a company of the Intercom Group editing publications like Noticias.com. Instructor of digital marketing, and e-business at graduate programmes within several universities. Apart from UOC, she also collaborates with the Autonomous University of Barcelona, the University of Barcelona, and Pompeu Fabra University, among others. She is the author of the book Marqueting electrònic per a turisme cultural published by Editorial Vitel·la.